Product
What should we build next?
Find the customer problem, narrow the first release, test the assumptions, and turn what you learn into a roadmap your team can deliver.
Startup operators.
In your corner.
Product, technology, fundraising, marketing, and the decisions that hold a company together.
We are startups through and through. We have been founders, built first products, grown teams, owned the numbers, and led through exits. We work alongside founders who want that experience in the room while they build.
Talk through what is next →Experience across the life of a company.
From the first product to the team and business that grow around it.
Our combined experience spans founding companies, leading product and engineering, growing subscription and commerce businesses, raising venture capital, and running operations. We have recruited teams from their earliest hires, taken responsibility for revenue and budgets, and worked through acquisitions, integration, and public-company scale.
That range matters when one decision changes everything else: a new market, a smaller runway, a technical rebuild, or a round that needs a clearer story.
Bring the question you are working through.
Technology
What can this team ship and sustain?
Review architecture, engineering plans, data, and AI opportunities. Decide what to build, what to buy, and where technical work will change the business.
Fundraising
What makes the next round make sense?
Connect the story to customer evidence, the operating plan, and the use of funds. Work through the deck, investor questions, and diligence before the meetings.
Marketing
How do we reach customers who stay?
Sharpen positioning, choose the first channels, and connect acquisition to activation, retention, and revenue. Know what is working before spending more.
Team & operations
Who do we need, and what can wait?
Plan the next hires, define responsibilities, work through budgets and runway, and give a growing team a way to make decisions and follow through.
A working relationship that fits the stage.
A focused decision, an ongoing sounding board, or time spent doing the work alongside you.
We start with what is happening in the company, what you are trying to change, and what you need from us. Together we set the scope, the cadence, and what progress should look like.
You work directly with the people bringing the experience. We read the materials, challenge assumptions, help make the call, and follow up on what happened.
If the next step is a new product, Labs can help build it, from a focused first release through customer learning and fundraising preparation.
What is the decision in front of you?
Tell us what you are building, where the company is today, and what you need to figure out. A paragraph is enough to start.
Start a conversation →